Destination innovation
Explore how places, stories, people and visitor experiences can shape new tourism opportunities.
Program 03
HER Skills 4 Tourism Innovations
Learn. Design. Innovate. Create Opportunities.
HER Skills for Tourism Innovation is a practical programme focused on equipping young people, especially girls and young women, with skills, knowledge and opportunities in cultural tourism, digital innovation and the creative economy.
HER Skills 4 Tourism Innovations gives young African women the space and tools to explore tourism differently, identify opportunities and develop new ideas that respond to real needs. Participants explore tourism entrepreneurship, digital tools, creative experiences, destination innovation and new ways of connecting people, places and businesses.
About the programme
Turning local knowledge into responsible tourism ideas
The programme encourages participants to explore tourism challenges, develop creative ideas, use digital tools and design meaningful cultural experiences. It connects heritage, local knowledge and creativity with practical enterprise skills.
Participants examine destinations, visitor needs, community priorities and responsible tourism practices before developing and testing ideas for experiences, services or projects.
The aim is to help young people turn heritage and creativity into opportunities that can support sustainable livelihoods while respecting communities and places.
Programme highlights
What participants experience
Tourism entrepreneurship
Identify challenges, develop ideas and understand what it takes to build a responsible tourism project.
Digital storytelling
Use content creation and digital marketing to communicate experiences clearly and responsibly.
Community experiences
Design and test ideas that create value for visitors, businesses and host communities.
Photo gallery
Our Programme in Action
A visual record of the learning, cultural exchange and community settings connected to HER Skills 4 Tourism Innovations. Select a photograph to view it larger.
Our Activities
Past and upcoming activities
Confirmed activities are listed with their available details. Planned activities remain marked Coming Soon until dates, venues and registration information are confirmed.
Past Activities
No completed Tourism Innovation activities have been published yet. Confirmed workshops, mentorship sessions and participant projects will appear here when available.
Upcoming Activities
New skills workshops, innovation challenges and mentorship sessions will be announced once dates and locations are confirmed.
Coming Soon
Date to be confirmed
Tourism skills workshop
To be announced
A future practical workshop on cultural tourism, destination research, digital tools and responsible experience design.
Register interestComing Soon
Date to be confirmed
Tourism innovation challenge
To be announced
A planned idea-development challenge where participants identify tourism needs, prototype responses and receive feedback.
Register interest
Coming Soon
Date to be confirmed
Mentorship and idea-development lab
To be announced
A future lab supporting participants as they refine tourism concepts, test assumptions and plan next steps.
Register interest